Consumer behavior & marketing strategy /
Material type: TextPublication details: New York : McGraw-Hill Irwin, c2010 Edition: 9th edDescription: xix, 554 p. : illISBN: 9780073404769 (alk. paper); 0073404764 (alk. paper); 9780071267816 (pbk.); 0071267816 (pbk.)Subject(s): Consumer behavior | MarketingDDC classification: 658.8/342Item type | Current library | Call number | Status | Date due | Barcode |
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Books | Jos Study Centre | HF5415.3 P47 2010 (Browse shelf(Opens below)) | Available | 0181637 | |
Books | Faculty of Management Science Library | HF5415.32 .P47 2010 (Browse shelf(Opens below)) | Available | 0022835 | |
Books | Faculty of Management Science Library | HF5415.32 .P47 2010 (Browse shelf(Opens below)) | Available | 0022836 | |
Books | Faculty of Management Science Library | HF5415.32 .P47 2010 (Browse shelf(Opens below)) | Available | 0022872 | |
Books | Faculty of Management Science Library | HF5415.33 .P47 2010 (Browse shelf(Opens below)) | Available | MGT0025161 | |
Books | Spec. Study Centre Immigration, Gwagwalada, Abuja | HF5415.3 P47 2010 (Browse shelf(Opens below)) | Available | 0185633 |
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HF5415.32 .P47 2010 Consumer behavior & marketing strategy / | HF 5415.32 .S64 2009 Consumer Behavior : Buying, Having, and Being (International Edition) | HF5415.32 .S64 2011 Consumer Behavior | HF5415.33 .P47 2010 Consumer behavior & marketing strategy / | HF5415.33 .U6 H38 2001 Consumer behavior : | HF5415.33 .U6 H38 2013 Consumer Behavior: Building Market Strategy | HF5415.5 .B88 2019 Customer relationship management : |
Introduction to consumer behavior and marketing strategy -- A framework for consumer analysis -- Introduction to affect and cognition -- Consumers' product knowledge and involvement -- Attention and comprehension -- Attitudes and intentions -- Consumer decision making -- Introduction to behavior -- Conditioning and learning processes -- Influencing consumer behaviors -- Introduction to the environment -- Cultural and cross-cultural influences -- Subculture and social class -- Reference groups and family -- Market segmentation and product positioning -- Consumer behavior and product strategy -- Consumer behavior and promotion strategy -- Consumer behavior and pricing strategy -- Consumer behavior, electronic commerce, and channel strategy
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