Consumer Behavior: Building Market Strategy
Material type:
TextPublication details: USA McGraw-Hill Higher Education 2013 Edition: 12th editionDescription: 772 pages 8.3 x 1.2 x 10.3 inchesISBN: 9780071315128Summary:
Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
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Faculty of Management Science Library | HF5415.33 .U6 H38 2013 (Browse shelf(Opens below)) | Available | 0025162 |
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| HF5415.32 .S64 2011 Consumer Behavior | HF5415.33 .P47 2010 Consumer behavior & marketing strategy / | HF5415.33 .U6 H38 2001 Consumer behavior : | HF5415.33 .U6 H38 2013 Consumer Behavior: Building Market Strategy | HF5415.5 .B88 2019 Customer relationship management : | HF5415.5 .L83 2012 Customer service : | HF5415.5 .L83 2012 Customer service : |
Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.
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