Marketing
Material type:
TextPublication details: USA McGraw Hill 2022 Edition: 8th editionDescription: 686pages 10.83 x 1.06 x 8.46 inchesISBN: 978-1260597592; 1260597598Summary: Marketing was designed to show today’s social and digital students how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with customers.
The eighth edition represents the authors’ most extensive revision today, exploring both fundamentals and new marketing influencers such as digital, social and mobile marketing, marketing analytics, and the psychology influencer on consumer behavior. Written in an engaging, highly visual format with up-to-date examples throughout for today's mobile and modern students and instructors.
Accompanied by McGraw Hill Connect® with SmartBook® 2.0, our highly reliable, digital teaching and learning solution that embeds learning science and award-winning adaptive tools to improve student results as well as a robust suite of instructor resources and a regularly updated author blog.
| Item type | Current library | Call number | Status | Date due | Barcode |
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Books
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Faculty of Management Science Library | HF5415 .M37 2022 (Browse shelf(Opens below)) | Available | 0162624 |
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| HF5415 .M37 2004 Marketing : An Introduction | HF5415 .M37 2006 Marketing / | HF5415 .M37 2022 Marketing : | HF5415 .M37 2022 Marketing | HF5415 .O38 2010 Fundamentals of Consumer Behaviour. | HF5415 .P74 2006 Marketing : | HF5415 .P75 2011 Marketing Foundations |
Marketing was designed to show today’s social and digital students how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with customers.
The eighth edition represents the authors’ most extensive revision today, exploring both fundamentals and new marketing influencers such as digital, social and mobile marketing, marketing analytics, and the psychology influencer on consumer behavior. Written in an engaging, highly visual format with up-to-date examples throughout for today's mobile and modern students and instructors.
Accompanied by McGraw Hill Connect® with SmartBook® 2.0, our highly reliable, digital teaching and learning solution that embeds learning science and award-winning adaptive tools to improve student results as well as a robust suite of instructor resources and a regularly updated author blog.
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