Essentials of Marketing Research
Material type: TextPublication details: Mcgraw Hill Higher Education January 1, 2010 ISBN: 0071220283; 978-0071220286Item type | Current library | Call number | Status | Date due | Barcode |
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Books | Faculty of Management Science Library | HF5415.2 E87 2010 (Browse shelf(Opens below)) | Available | 0022890 | |
Books | Faculty of Management Science Library | HF5415.2 E87 2010 (Browse shelf(Opens below)) | Available | MGT0021299 |
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HF5415.153 .E53 2014 Time And Opportunity | HF5415.2 .H34 2003 Marketing Research: Within a Changing Information Environment | HF5415.2 .M37 2021 Essentials of Marketing Research | HF5415.2 E87 2010 Essentials of Marketing Research | HF5415.2 E87 2010 Essentials of Marketing Research | HF5415.32 .P47 2010 Consumer behavior & marketing strategy / | HF5415.32 .P47 2010 Consumer behavior & marketing strategy / |
"Essentials of Marketing Research" concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. "Essentials of Marketing Research" gives students a strong command of market research principles, while being short enough to use alongside cases or projects.
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