Contemporary Advertising and Integrated Marketing Communications /
Material type:
TextPublication details: New York, NY : McGraw-Hill Irwin, c2011. Edition: 13th edDescription: xl, 774 p. : illISBN: 9780071220606(looseleaf : alk. paper); 0073530034 (looseleaf : alk. paper)Subject(s): AdvertisingDDC classification: HF5821 .A732 2011
| Item type | Current library | Call number | Status | Date due | Barcode |
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Jos Study Centre | HF5821 .A73 2011 (Browse shelf(Opens below)) | Available | 0181696 | |
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Kaduna Study Centre | HF5821 .A73 2011 (Browse shelf(Opens below)) | Available | 0173626 |
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| HF5718.3 .O37 2006 EFFECTIVE WRITING FOR MASS MEDIA | HF5718.3 .O37 2006 EFFECTIVE WRITING FOR MASS MEDIA | HF5718.3 .O37 2006 EFFECTIVE WRITING FOR MASS MEDIA | HF5821 .A73 2011 Contemporary Advertising and Integrated Marketing Communications / | HF5823 .O37 2008 Principles and practice of advertising | HF1416 .H65 2011 Global marketing : a decision-oriented approach / | HF5415 .B59 2006 Essentials of marketing communications / |
Prev. ed. has title: Contemporary advertising.
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