Mass media research :
Material type: TextSeries: Publication details: Boston, Mass. : Cengage- Wadsworth, ©2011 Edition: 9th edDescription: xii, 464 pages : illustrations (some color)ISBN: 9781439082744; 143908274XSubject(s): Mass mediaItem type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | Faculty of Social Sciences | P89 .W56 2011 (Browse shelf(Opens below)) | Available | 0158047 | |
Books | Faculty of Social Sciences | P89 .W56 2011 (Browse shelf(Opens below)) | Available | 0158081 | |
Books | Faculty of Social Sciences | P89 .W56 2011 (Browse shelf(Opens below)) | Available | 000316 |
Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations
Explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research and experimental research
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