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Mass media research :

By: Wimmer, Roger DContributor(s): Dominick, Joseph RMaterial type: TextTextSeries: Publication details: Boston, Mass. : Cengage- Wadsworth, ©2011 Edition: 9th edDescription: xii, 464 pages : illustrations (some color)ISBN: 9781439082744; 143908274XSubject(s): Mass media
Contents:
Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations
Scope and content: Explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research and experimental research
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Faculty of Social Sciences
P89 .W56 2011 (Browse shelf(Opens below)) Available 0158047
Books Books Faculty of Social Sciences
P89 .W56 2011 (Browse shelf(Opens below)) Available 0158081
Books Books Faculty of Social Sciences
P89 .W56 2011 (Browse shelf(Opens below)) Available 000316

Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations

Explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research and experimental research

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