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Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day.

By: Kumar, VContributor(s): Aaker, David A | Day, George SMaterial type: TextTextUSA John Wiley & Sons, INC 2002Edition: 2nd edDescription: xix, 553 p. : ill. (some col.)ISBN: 047141235X (pbk. : alk. paper)Subject(s): Marketing researchDDC classification: 658.8/3 Online resources: Click here to access online | Click here to access online
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Lagos Study Centre
HF5415.2 .K85 2002 (Browse shelf(Opens below)) Available 0006038

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