ESSENTIALS OF MARKETING
Material type: TextPublication details: McGraw-Hill Education 2001 Edition: 4THDescription: 570 pagesISBN: 0077098609; 978-0077098605Item type | Current library | Call number | Status | Date due | Barcode |
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Books | Faculty of Management Science Library | HF5415 .L36 2002 (Browse shelf(Opens below)) | Available | 0006003 | |
Books | Faculty of Management Science Library | HF5415 .L36 2002 (Browse shelf(Opens below)) | Available | MGT0025742 |
The new edition of "Essentials of Marketing" synthesises contemporary marketing knowledge to present the fundamental principles that underpin any introductory marketing course, while retaining the core coverage of marketing perspectives, tools, and planning from the previous edition. This edition has been revised to meet the needs of students taking the CIM Marketing Fundamentals examination, for which this text is essential reading.
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