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1.
Advertising and Promotion: An Integrated Marketing Communications Perspective

by George E. Belch.

Material type: Text Text Publication details: NEW YORK Mcgraw-Hill 2001Availability: Items available for loan: Faculty of Management Science Library (1)Call number: HF5823.B44 2001.

2.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch

by Belch, George E | Belch, Michael A.

Edition: Ninth editionMaterial type: Text Text Publisher: New York : McGraw-Hill/Irwin, [2012]Copyright date: New York McGraw Hill ©2012Availability: Items available for loan: Spec. Study Centre Immigration, Gwagwalada, Abuja (1)Call number: HF5823B.45.

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