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A research agenda for service marketing / edited by Olivier Furrer, Professor of Marketing, Department of Management, University of Fribourg, Switzerland, Mikèle Landry, Research Assistant, Department of Management, University of Fribourg, Switzerland, Chloé Baillod, Research Assistant, Department of Management, University of Fribourg, Switzerland, Jie Yu Kerguignas, Assistant Professor, EHL Hospitality Business School, University of Applied Sciences and Arts Western Switzerland (HES-SO), Delémont, Switzerland.

Contributor(s): Furrer, Olivier | Landry, Mikèle | Baillod, Chloé | Kerguignas, Jie YuMaterial type: TextTextSeries: Elgar research agendasPublisher: Cheltenham, UK ; Northampton, MA, USA : Edward Elgar Publishing, [2024]Description: xi, 389 pages : illustrationsISBN: 9781803923161; 9781803923161ISSN: 9781803923161Subject(s): Service industries | Customer relationsDDC classification: 658.8/12
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Item type Current library Call number Status Date due Barcode
Books Books Gabriel Afolabi Ojo Central Library (Headquarters).
HF5415.5.R472024 (Browse shelf(Opens below)) Available 0195293
Books Books Gabriel Afolabi Ojo Central Library (Headquarters).
HF5415.5.R472024 (Browse shelf(Opens below)) Available MHQ0195294
Books Books Gabriel Afolabi Ojo Central Library (Headquarters).
HF5415.5.R472024 (Browse shelf(Opens below)) Available 0195308

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