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Effective marketing : creating and keeping customers / William G. Zikmund, Michael d'Amico.

By: Zikmund, William GContributor(s): D'Amico, MichaelMaterial type: TextText South-Western 2002Edition: 3rd edDescription: xxix, 553 p. : col. illISBN: 032406392XSubject(s): Marketing | Consumer behavior | Export marketingDDC classification: 658.8 Online resources: Click here to access online | Click here to access online | Click here to access online
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Lagos Study Centre
HF5415 .Z54 2002 (Browse shelf(Opens below)) Available 0006017

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