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	1.	Applications in Basic Marketing: Clippings From the Popular Business Press by William D. Perreault, Jr, E. Jerome McCarthy. Edition: 17thMaterial type: Text Publication details: McGraw-Hill/Irwin June 21, 2005Availability: Items available for loan: Faculty of Management Science Library (1)Call number: HF5410 .P47 2005. Found in Open Library: Place hold Add to cart (remove)
	2.	ISE Essentials of Marketing by William Perreault \| Joseph Cannon \| E. Jerome McCarthy. Edition: 17th editionMaterial type: Text Publication details: USA McGraw-Hill Interamericana de España S.L. 2021Availability: Items available for loan: Faculty of Management Science Library (1)Call number: HF5415 .87 2021. Found in Open Library: Place hold Add to cart (remove)
	3.	Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Perreault, William D., Jr \| McCarthy, E. Jerome (Edmund Jerome). Series: McGraw-Hill/Irwin series in marketingEdition: Ninth edition.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : McGraw-Hill, [2003]Copyright date: ©2003Availability: Items available for loan: Jos Study Centre (1)Call number: HF5415 .P47 2003. Found in Open Library: Place hold Add to cart (remove)

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