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Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

By: Perreault, William D., JrContributor(s): McCarthy, E. Jerome (Edmund Jerome)Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublisher: Boston, Mass. : McGraw-Hill, [2003]Copyright date: ©2003Edition: Ninth editionDescription: 624 pages, 29 pages : illustrations ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0072464208 (alk. paper); 0071198695 (international : alk. paper)Subject(s): MarketingDDC classification: 380.1 LOC classification: HF5415 | .M378 2003
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Item type Current library Call number Status Date due Barcode
Books Books Jos Study Centre
HF5415 .P47 2003 (Browse shelf(Opens below)) Available 0181651

Includes bibliographical references and indexes.

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