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Perreault, William D., Jr.

Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. - Ninth edition. - 624 pages, 29 pages : illustrations ; 28 cm. - McGraw-Hill/Irwin series in marketing . - McGraw-Hill/Irwin series in marketing. .

Includes bibliographical references and indexes.

ISBN: 0072464208 (alk. paper) 0071198695 (international : alk. paper)

LCCN: 2002032682

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .M378 2003

Dewey Class. No.: 380.1