MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01377pam a22003614i 4500 |
| CONTROL NUMBER |
|---|
| control field |
50422996 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230823142203.0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
020814s2003 mau b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2002032682 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0072464208 (alk. paper) |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071198695 (international : alk. paper) |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
MTU |
| AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.M378 2003 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
380.1 |
| Edition number |
21 |
| LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) |
|---|
| Classification number |
381 |
| Item number |
P455e9 |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Perreault, William D., |
| Titles and words associated with a name |
Jr. |
| Authority record control number or standard number |
https://id.loc.gov/authorities/names/n84017809 |
| TITLE STATEMENT |
|---|
| Title |
Essentials of marketing : |
| Remainder of title |
a global-managerial approach / |
| Statement of responsibility, etc. |
William D. Perreault, Jr., E. Jerome McCarthy. |
| EDITION STATEMENT |
|---|
| Edition statement |
Ninth edition. |
| PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Boston, Mass. : |
| Name of producer, publisher, distributor, manufacturer |
McGraw-Hill, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2003] |
| PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2003 |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
624 pages, 29 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm. |
| CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| SERIES STATEMENT |
|---|
| Series statement |
McGraw-Hill/Irwin series in marketing |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and indexes. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| Authority record control number or standard number |
https://id.loc.gov/authorities/subjects/sh85081333 |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
McCarthy, E. Jerome |
| Fuller form of name |
(Edmund Jerome) |
| Authority record control number or standard number |
https://id.loc.gov/authorities/names/n79076013 |
| SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
McGraw-Hill/Irwin series in marketing. |
| Authority record control number or standard number |
https://id.loc.gov/authorities/names/n00095929 |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
| Suppress in OPAC |
No |