Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
Material type:
Text McGraw-Hill Irwin 2005Edition: 15th edDescription: xli, 793 [22] p. : col. illISBN: 0072525231 (alk. paper); 9780072525236 (alk. paper)Subject(s): Marketing
| Item type | Current library | Call number | Status | Date due | Barcode |
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Lagos Study Centre | HF5415.13 .P47 2005 (Browse shelf(Opens below)) | Available | 0006075 | |
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Books
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Minna Study Centre | HF5415.13 .P47 2005 (Browse shelf(Opens below)) | Available | 0193766 | |
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Books
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Minna Study Centre | HF5415.13 .P47 2005 (Browse shelf(Opens below)) | Available | 0193045 |
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| HF5415.13 .k67 2009 A framework for marketing management : integrated with PharmaSim / | HF5415.13 .L43 2008 Analysis for marketing planning / | HF5415.13 .M3586 .F47 2005 Marketing strategy / | HF5415.13 .P47 2005 Basic marketing : a global-managerial approach / | HF 5415.13 .W47 1996 The Marketing Plan The Marketing plan | HF 5415.135 .R67 2000 Cases in strategic marketing / | HF5415.15 .M37 2001 The hero and the outlaw : building extraordinary brands through the power of archetypes / |
Donated by Dr. Greg Sojka.
McCarthy's name appears first on the earlier edition.
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