Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
Material type:
Text McGraw-Hill Irwin 2005Edition: 15th edDescription: xli, 793 [22] p. : col. illISBN: 0072525231 (alk. paper); 9780072525236 (alk. paper)Subject(s): Marketing
| Item type | Current library | Call number | Status | Date due | Barcode |
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Lagos Study Centre | HF5415.13 .P47 2005 (Browse shelf(Opens below)) | Available | 0006075 | |
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Minna Study Centre | HF5415.13 .P47 2005 (Browse shelf(Opens below)) | Available | 0193766 | |
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Minna Study Centre | HF5415.13 .P47 2005 (Browse shelf(Opens below)) | Available | 0193045 |
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| HF5415 .K47 2003 Marketing / | HF5415.13 .K67 2009 Marketing management / | HF5415.13 P45 2003 Marketing Management | HF5415.13 .P47 2005 Basic marketing : a global-managerial approach / | HF5415.13 .P47 2005 Basic marketing : a global-managerial approach / | HF5415.13 .S53 1996 Basic Marketing; A Global-Managerial Approach | HF5415.2 .B47 2008 Marketing Research |
Donated by Dr. Greg Sojka.
McCarthy's name appears first on the earlier edition.
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