Marketing ethics : cases and readings / [edited by] Patrick E. Murphy, Gene R. Laczniak.
Material type:
TextNew Jersey Upper Saddle River, 2006Edition: 1st edDescription: xii, 172 p. : illISBN: 0131330888Subject(s): Marketing | Business ethicsDDC classification: 174/.4 Online resources: Click here to access online
Contents:
Ethical reasoning and marketing decisions -- Contemporary readings in marketing ethics -- Short cases -- Longer cases.
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
Lagos Study Centre | HF5415 .M87 2006 (Browse shelf(Opens below)) | Available | 0006030 |
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| HF5415 .M37 1997 Marketing / | HF5415 .M37 1999 Marketing Marketing | HF5415 .M37 2003 Marketing / | HF5415 .M87 2006 Marketing ethics : cases and readings / | HF5415 .P47 2003 Essentials of Marketing Essentials of Marketing | HF5415 .P73 2003 Instructor’s Digital Assets Guide for the PowerPoint CD package to accompany Marketing Instructor’s Digital Assets Guide for the PowerPoint CD package to accompany Marketing | HF5415 .P74 2008 Marketing / |
Includes bibliographical references and index.
Ethical reasoning and marketing decisions -- Contemporary readings in marketing ethics -- Short cases -- Longer cases.
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