Advertising and Promotion: An Integrated Marketing Communications Perspective
Material type: TextPublication details: NEW YORK Mcgraw-Hill 2001 Description: 788 PAGES ILLUSTRATIONISBN: 9780072536768Item type | Current library | Call number | Status | Date due | Barcode |
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Books | Faculty of Management Science Library | HF5823.B44 2001 (Browse shelf(Opens below)) | Available | 0004845 |
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HF5718.L62 2011 Business Communication: Building Critical Skills | HF5721.L47 2002 Basic business communication : | HF5721.R46 2014 Lesikar's Business Communication | HF5823.B44 2001 Advertising and Promotion: An Integrated Marketing Communications Perspective | HF5823.W44 2008 Advertising | HF5826.5.K44 2008 Kellogg on advertising & media : | HF5827.M63 2008 Advertising Management : Concepts And Cases |
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