Basic Marketing :
Material type:
TextPublication details: Boston : McGraw-Hill/Irwin, 2004 Edition: 19th edDescription: xl, 726 p: col. illISBN: 9781259060762Subject(s): MarketingDDC classification: HF5415.13 .P477 2004
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
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Kaduna Study Centre | HF5415.13 .K47 2004 (Browse shelf(Opens below)) | Available | 0173612 |
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| HF4001 .P54 2003 E-Business Strategy Text And Cases | HF5415 .L68 2011 Services Marketing / | HF5415 .M39 1994 Financial Marketings and Institution | HF5415.13 .K47 2004 Basic Marketing : | HF5415.13 M369 2005 Basic marketing : | HF5415.2 S33 2006 Marketing Research an international Approach pproach | HF5420 .P47 2009 Marketing management / |
"The subtitle of the 15th edition was A Global-Managerial Approach. Joseph P. Cannon is a new author to this edition."
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