National Open University Library

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121.
Marketing Strategy in Financial Institutions

by Kunle Adewoyin.

Material type: Text Text Osun Nigeria. ADLEK PRINTING ENTERPRISES 2018Availability: Items available for loan: Gabriel Afolabi Ojo Central Library (Headquarters). (3)Call number: HF5415.13.A34 2018, ...

122.
Modern Marketing for Nigeria, Principles and Practice

by Nonyelu G. Nwokoye.

Material type: Text Text Onitsha Africana First Publishers PLC. 1982Availability: Items available for loan: Gabriel Afolabi Ojo Central Library (Headquarters). (3)Call number: HF5415.12 N85 1982, ...

123.
Marketing Principles and Practice

by Aderemi S. Adeleye.

Edition: 2 editionMaterial type: Text Text Nigeria Pumark Nigeria Limited 2017Availability: Items available for loan: Gabriel Afolabi Ojo Central Library (Headquarters). (6)Call number: HG173 .A34 2017, ...

124.
MARKETING STRATEGY DURING RECCESION

Material type: Text Text NIGERIA WESTBOUNRNE 2021Availability: Items available for loan: Gabriel Afolabi Ojo Central Library (Headquarters). (3)Call number: HF5415.13 .G34 2021, ...

125.
Essentials in Marketing Management Practice

by Kola Afolabi.

Material type: Text Text Osun Kingsmann Graffix Limited 2015Availability: Items available for loan: Gabriel Afolabi Ojo Central Library (Headquarters). (3)Call number: HF5415 .A36 2015, ...

126.
PRINCIPLES OF MARKETING : A VALUE-BASED APPROACH /

by Alex N. Ifezua.

Material type: Text Text Publisher: Basingstoke, Hampshire, UK : Palgrave Macmillan, 1990Availability: Items available for loan: Lagos Study Centre (1)Call number: H5415 .I43 1990.

127.
Cases in strategic marketing / David Rosenthal, Lew G. Brown.

by Rosenthal, David W | Brown, Lew G.

Material type: Text Text USA ZBK books 2000Availability: Items available for loan: Lagos Study Centre (1)Call number: HF 5415.135 .R67 2000.

128.
Marketing Communication Marketing Communication : key to the study of Marketing C. S Onyebuagu

by C. S. Onyebuagu.

Material type: Text Text Enugu JVC 1997Availability: Items available for loan: Lagos Study Centre (1)Call number: HF5415.123 .O59 1997.

129.
Ethics in marketing / N. Craig Smith, John A. Quelch

by Smith, N. Craig | Quelch, John A.

Material type: Text Text Publisher: Homewood, IL Irwin, [1996}Copyright date: ©1996Availability: Items available for loan: Lagos Study Centre (1)Call number: HF5415.122 . S64 1996.

130.
The hero and the outlaw : building extraordinary brands through the power of archetypes / Margaret Mark and Carol S. Pearson.

by Mark, Margaret | Pearson, Carol.

Material type: Text Text McGraw-Hill 2001Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: Lagos Study Centre (1)Call number: HF5415.15 .M37 2001.

131.
The Marketing Plan The Marketing plan John west wood

by John Westwood.

Edition: Second EditionMaterial type: Text Text USA KOGAN PAGE 1996Availability: Items available for loan: Lagos Study Centre (1)Call number: HF 5415.13 .W47 1996.

132.
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D | McCarthy, E. Jerome.

Edition: 15th ed.Material type: Text Text McGraw-Hill Irwin 2005Availability: Items available for loan: Lagos Study Centre (1)Call number: HF5415.13 .P47 2005. Minna Study Centre (2)Call number: HF5415.13 .P47 2005, ...

133.
Marketing strategy / O.C. Ferrell, Michael D. Hartline.

by Ferrell, O. C | Hartline, Michael D.

Edition: 3rd ed.Material type: Text Text Thomson South-Western 2005Availability: Items available for loan: Lagos Study Centre (1)Call number: HF5415.13 .M3586 .F47 2005.

134.
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer

by Lehmann, Donald R | Winer, Russell S.

Edition: 7th edMaterial type: Text Text McGraw-Hill 2008Availability: Items available for loan: Lagos Study Centre (1)Call number: HF5415.13 .L43 2008.

135.
A framework for marketing management : integrated with PharmaSim / Philip Kotler, Kevin Lane Keller ; in collaboration with Stu James.

by Kotler, Philip | Keller, Kevin Lane | James, Stuart W.

Edition: 4th ed.Material type: Text Text Pearson Education 2009Online access: Click here to access online Availability: Items available for loan: Lagos Study Centre (1)Call number: HF5415.13 .k67 2009.

136.
Market-based management : strategies for growing customer value and profitability / Roger J. Best.

by Best, Roger J.

Edition: 2nd ed.Material type: Text Text Prentice Hall 2000Availability: Items available for loan: Lagos Study Centre (1)Call number: HF5415.13 .B47 2000.

137.
Marketing Strategy Marketing Startegy Jim Blythe

by Jim Blythe.

Material type: Text Text McGraw-Hill 2003Availability: Items available for loan: Lagos Study Centre (1)Call number: HF5415.13 .B69 2003.

138.
Marketing Management Marketing Management Philip Kotler Kevin Lane Kellery

by Philip Kotler | Kevin Lane Kotler.

Material type: Text Text Pearson Education 2006Availability: Items available for loan: Lagos Study Centre (1)Call number: HF5415.13 .K67 2006.

139.
Designing and managing the supply chain : concepts, strategies, and case studies / David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi

by Simchi-Levi, David | Kaminsky, Philip | Simchi-Levi, Edith.

Series: Edition: Second editionMaterial type: Text Text Publisher: Boston : McGraw-Hill/Irwin, [2003]Copyright date: ©2003Availability: Items available for loan: Lagos Study Centre (2)Call number: HF5415.7 .S55 2003, ...

140.
Marketing research essentials / Carl McDaniel Jr., Roger Gates.

by McDaniel, Carl D | Gates, Roger H.

Edition: 3rd ed.Material type: Text Text USA South-Western college publishing 2011Availability: Items available for loan: Lagos Study Centre (1)Call number: HF5415.2 .M32 2011.

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