National Open University Library

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141.
Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day.

by Kumar, V | Aaker, David A | Day, George S.

Edition: 2nd ed.Material type: Text Text USA John Wiley & Sons, INC 2002Online access: Click here to access online | Click here to access online Availability: Items available for loan: Lagos Study Centre (1)Call number: HF5415.2 .K85 2002.

142.
Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.

by Kerin, Roger A | Hartley, Steven William | Rudelius, William.

Edition: 2nd ed.Material type: Text Text New York McGraw-Hill Higher Education 2007Online access: Click here to access online | Click here to access online Availability: Items available for loan: Lagos Study Centre (1)Call number: HF5415 .K47 2007.

143.
Basic marketing research / Gilbert A. Churchill, Jr.

by Churchill, Gilbert A.

Edition: 4th ed.Material type: Text Text USA Harcourt college publishers 2001Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: Lagos Study Centre (1)Call number: HF5415.2 .C58 2001.

144.
Marketing research : methodological foundations / Gilbert A. Churchill, Jr.

by Churchill, Gilbert A.

Edition: 4th ed.Material type: Text Text The Dryden press 1987Availability: Items available for loan: Lagos Study Centre (1)Call number: HF5415.2 .C48 1987.

145.
Study Guide for use with Marketing Study Guide for use with Marketing Kerin, Berkowitz, Hartley, Rudelius

Edition: 7th Edition Material type: Text Text McGraw-Hill 2003Availability: Items available for loan: Lagos Study Centre (1)Call number: HF5415 .S78 2003.

146.
Effective marketing : creating and keeping customers / William G. Zikmund, Michael d'Amico.

by Zikmund, William G | D'Amico, Michael.

Edition: 3rd ed.Material type: Text Text South-Western 2002Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: Lagos Study Centre (1)Call number: HF5415 .Z54 2002.

147.
Marketing Mini-Projects: Learning by doing Marketing Real people, real Choices Micheal R. Solomon; Elnora w. Stuart

by Micheal R. Solomon | Elnora W. Stuart.

Material type: Text Text New Jersey Prentice Hall 1998Availability: Items available for loan: Lagos Study Centre (1)Call number: HF5415 .S64 1998.

148.
Marketing / William M. Pride, O.C. Ferrell.

by Pride, William M | Ferrell, O. C.

Edition: 14th ed.Material type: Text Text Houghton on Mifflin Company 2008Availability: Items available for loan: Lagos Study Centre (1)Call number: HF5415 .P74 2008.

149.
Instructor’s Digital Assets Guide for the PowerPoint CD package to accompany Marketing Instructor’s Digital Assets Guide for the PowerPoint CD package to accompany Marketing Kerin, Berkowitz, Hartley , Rudelius

Material type: Text Text The McGraw-Hill Companies 2003Availability: Items available for loan: Lagos Study Centre (1)Call number: HF5415 .P73 2003.

150.
Essentials of Marketing Essentials of Marketing William D. Perrault, Jr. E Jerome McCarthy

by Williams D. Et’al.

Edition: Ninth edition Material type: Text Text McGraw-Hill companies 2003Availability: Items available for loan: Lagos Study Centre (1)Call number: HF5415 .P47 2003.

151.
Marketing ethics : cases and readings / [edited by] Patrick E. Murphy, Gene R. Laczniak.

by Murphy, Patrick E | Laczniak, Eugene R.

Edition: 1st ed.Material type: Text Text New Jersey Upper Saddle River, 2006Online access: Click here to access online Availability: Items available for loan: Lagos Study Centre (1)Call number: HF5415 .M87 2006.

152.
Marketing / Eric N. Berkowitz ... [et al.].

by Berkowitz, Eric N.

Series: Irwin series in marketingEdition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chicago, Ill. : Irwin, c1997Availability: No items available.

153.
Marketing / Eric N. Berkowitz ... [et al.].

by Berkowitz, Eric N.

Series: Edition: 5th ed.Material type: Text Text Irwin/McGraw-Hill 1997Availability: Items available for loan: Lagos Study Centre (1)Call number: HF5415 .M37 1997.

154.
Marketing Marketing Berkowitz, Crane, Kerin, Harley , Rudelius

by Berkowtiz, crane, Kerin, Hartley, Rudelius.

Edition: Fourth Canadian Edition Material type: Text Text MCGraw-Hill 1999Availability: Items available for loan: Lagos Study Centre (1)Call number: HF5415 .M37 1999.

155.
Essentials of Marketing Essentials of Marketing Geoff Lancaster, Lester Massingham, Ruth Ashford

by Geoff Lancaster et’al.

Edition: Fourth EditionMaterial type: Text Text UK McGraw-Hill 2002Availability: Items available for loan: Lagos Study Centre (1)Call number: HF5415 .L36 2002.

156.
Marketing / Roger A. Kerin ... [et al.].

by Kerin, Roger A.

Edition: 7th ed.Material type: Text Text McGraw-Hill 2003Availability: Items available for loan: Lagos Study Centre (1)Call number: HF5415 .M37 2003. Minna Study Centre (2)Call number: HF5415 .K47 2003, ...

157.
Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.

by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl D.

Edition: 8th ed., instructor's ed.Material type: Text Text Thomson South-western 2006Availability: Items available for loan: Lagos Study Centre (1)Call number: HF5415 .L35 2006.

158.
Marketing Marketing Dr. Kathleen Gruben , Dr. Glen Riecken

by Dr. Kathleen Gruben , Dr. Glen Riecken.

Edition: Second edition Material type: Text Text USA McGraw-Hill 2006Availability: Items available for loan: Lagos Study Centre (1)Call number: HF5415 .G78 2006.

159.
Contemporary marketing : wired / Louis E. Boone, David L. Kurtz.

by Boone, Louis E | Kurtz, David L | Sandburg, Eric.

Edition: 9th ed.Material type: Text Text Dryden press 1998Availability: Items available for loan: Lagos Study Centre (1)Call number: HF5415 .B66 1998.

160.
Contemporary marketing / Louis E. Boone, David L. Kurtz

by Boone, Louis E | Kurtz, David L.

Edition: 11th edMaterial type: Text Text Thomson South-western 2001Availability: Items available for loan: Lagos Study Centre (1)Call number: HF5415 .B66 2001.

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