Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
Material type: TextSeries: McGraw-Hill/Irwin series in marketingPublisher: Boston, Mass. : McGraw-Hill, [2003]Copyright date: ©2003Edition: Ninth editionDescription: 624 pages, 29 pages : illustrations ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0072464208 (alk. paper); 0071198695 (international : alk. paper)Subject(s): MarketingDDC classification: 380.1 LOC classification: HF5415 | .M378 2003Item type | Current library | Call number | Status | Date due | Barcode |
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Books | Jos Study Centre | HF5415 .P47 2003 (Browse shelf(Opens below)) | Available | 0181651 |
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HF1416 .H65 2011 Global marketing : a decision-oriented approach / | HF5415 .B59 2006 Essentials of marketing communications / | HF5415 .B59 2006 Essentials of marketing communications / | HF5415 .P47 2003 Essentials of marketing : a global-managerial approach / | HF5415.2 .S36 2006 Marketing research : an international approach / | HF5438 .J63 2009 Selling and sales management / | HF5718 .S27 2007 Business English at work / |
Includes bibliographical references and indexes.
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